Welcome to Ustrada!

Founded in 2017 in California, we are a fashion and beauty retailer that believes beautiful skin is an integral part of fashion. In order to provide our customers with the best of both worlds, we have partnered with over 200 top brands in the beauty and fashion industries to offer a wide range of skincare, makeup, apparel, footwear, and accessories.

At Ustrada, we are committed to delivering a premium fashion and beauty experience. Whether you are looking to achieve a flawless makeup look or express your unique style, we have carefully selected our brand partners to provide you with the most stylish and high-quality options.

We understand that fashion and beauty are personal expressions of identity, and that is why we strive to offer a diverse range of products that cater to every individual's needs and preferences. Our team of experts is always on the lookout for the latest trends and innovations in the industry so that we can bring you the best of what's new and exciting.

We are proud to be your go-to destination for all things fashion and beauty. Thank you for choosing Ustrada, and we look forward to exploring the endless possibilities of beauty and fashion with you.

Privacy policy

1 Personal information we collect

2 How we collect your personal information

3 How we use personal information

4 How we share your personal information

5 How we protect your personal information

6 Children's privacy

7 Your California privacy rights

8 Your legal rights

USTRADA PRIVACY SUMMARY

Last updated and effective date: January 7, 2022

Thank you for visiting any web-based services (the "Services") that posts a link to this Privacy and Security Policy (the "Policy") owned or operated by USTRADA, INC. (collectively, "USTRADA,INC." "we," "our," or "us").

Your privacy is important to us. This Policy provides you with information as to how we collect, use, and share information about you, including the choices USTRADA offers with respect to that information, and applies to your use of any Service, regardless of how you access or use it. It does not apply to USTRADA’s data collection activities offline or otherwise outside of the Service (unless otherwise stated below or at the time of collection). For certain Services, there may be additional notices about information practices and choices. Please read those additional privacy disclosures to understand how they apply to you.

If you do not agree with the practices we have described in this Policy, please do not share your personal information with us. By sharing your personal information with us, including in a office, by reaching out to us by email or postal mail, or by accessing or using our Website, you agree to our use of your information as described in this Policy.

1 Personal information we collect

Basic Information (Identification)

Including your full name, postal address, e-mail address, phone number, date of birth, account name, user name or social media handles (socials), or other similar identifiers.

Government-Issued Identifiers

Including your driver’s license number, or other similar government identifier.

Device Information and Other Unique Identifiers

Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.

Internet or Other Network Activity

Including browsing or search history, and information regarding your interactions with our websites, mobile applications, emails, or advertisements.

Demographic Data

Including age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under state or federal law.

Personal Characteristics

Including skin tone and type, hair color and type, eye color, and other beauty profile information you provide

2 How we collect your personal information

Social media widgets and advertising

Our Service may include social media features, such as the Facebook Like button, Google Plus, LinkedIn, Snapchat, Instagram, Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our Service, and they may set a cookie or employee other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies. We are not responsible for, and makes no representations regarding, the policies or business practices of any third parties, including, without limitation, these social media companies, associated with the Service, and encourages you to familiarize yourself with and consult their privacy policies and terms of use.

Cookies

Our Site uses cookies. Cookies are pieces of information that a website transfers to your computer's hard drive for record-keeping purposes. We use cookies to track your preferences and purchases as you navigate through our Site and to save you from having to re-enter information every time you visit our Site. By using cookies to track your visits, we can make your next shopping experience on our Site better. To search our Site and/or place an order, you need to have the cookies feature of your web browser turned on. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here. Most web browsers allow you to exercise control over cookies by deleting them, blocking them, or alerting you when a cookie file is stored. Please review your browser's instructions on these functions. If you choose to disable the cookies feature of your web browser, you may not be able to place an order or otherwise use some or all of the features provided on our Site. If you disable, block, or delete cookies, not all of the tracking described in this Privacy Policy will stop.

From Social Media Platforms and Networks

If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, You Tube, and Pinterest) in connection with our website, we collect information that you share with us, or that the social media platforms share with us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

From Other Sources

For example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.

3 How we use personal information

Marketing and Promotional Purposes

We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message or postal mail (such as trend alerts, promotions, new product launches, and event invitations); to show you advertisements for products and/or services tailored to your interests on social media and other websites; and to administer our sweepstakes, contests, and other similar promotions.

Analytics and Personalization

We use personal information to conduct research and analytics, including to improve our services and product offerings; to understand how you interact with our websites, USTRADA Mobile apps, advertisements, and communications with you to determine which of our products or services are the most popular, and to improve our websites, USTRADA Mobile Apps, and marketing campaigns; to personalize your experience, to save you time when you visit our websites and USTRADA Mobile Apps, and to customize the marketing and advertising that we show you; to understand how you use our USTRADA Mobile Apps; to create a more personalized experience for you when you visit our stores; to provide services, to better understand our customers’ needs, and to provide personalized recommendations about our products and services.

Providing Products and Services

We use your personal information to provide products and services, such as to fulfill your orders and/or complete the transactions you request;, process your payments; provide you receipts and order updates; send notifications to you related to your account, purchases, returns, exchanges, subscriptions, and reservations; and create, maintain, and otherwise manage your account, profile, or contract, including offering functionalities such as the ability to save user preferences and transaction history and to provide a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.

Depending on the products and/or services you request, the categories of information used for these purposes may include Basic Identifying Information, Payment Information, and Commercial Information. If you inquire to contract with us, you may be asked to provide a Government-Issued Identifier. For certain services, such as online, and in-store digital experiences, or consultations with a Team member, you may choose to provide Physical Characteristics and/or Health and Medical Information (please note that USTRADA does not store Health and Medical information)

Communicating With You

We use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues or feedback, and to provide customer service.

4 How we share your personal information

Third parties at your request: you may choose to share your activities on USTRADA with your friends through email, text or on various social media networks.

Promotional partners: third parties with whom we partner to provide contests and sweepstakes, or other promotional activities, which will usually be identified by name in the Official Rules of the contest or sweepstakes.

Select third parties: third parties, so that they can provide you with information and marketing messages about products or services that may interest you. To opt-out of our sharing your personal information with such companies, see Your Choices and Control Over Your Information, below.

Service Providers

We share certain personal information with third parties that perform services to support our core business functions and internal operations including: fulfilling orders, delivering packages, complying with your request for the shipment of products to or the provision of services by a third party intermediary, sending postal mail, e-mails and text messages, analyzing customer data, providing marketing assistance, administering our Ratings & Reviews, supporting beacons, processing credit card and debit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service.

Purchasers and third parties in connection with a business transaction

personal information may be disclosed to third parties in connection with a USTRADA-related transaction, such as a merger, sale of USTRADA assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another USTRADA or third party, or in the event of a bankruptcy or related or similar proceedings; and

We may also share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.

The public

when you provide feedback or post user content on our site. For example, if you post a product review on our website or a comment on our social media sites, your information, such as your first name, last initial, state of residence, and your comments, may be displayed on our website or on our social media pages.

Legal Process

We may disclose personal information in response to subpoenas, warrants, court orders, government inquiries or investigations, or to comply with relevant laws and regulations. We may also disclose information to establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take action regarding possible illegal activities or violations of our policies.

5 How we protect your personal information

Data storage and transfer

Your information collected through our website may be stored and processed in the United States or any other country in which USTRADA or its affiliates or service providers maintain facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which the USTRADA or its parent, subsidiaries, affiliates, or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

We have implemented industry-accepted administrative, physical, and technology-based security measures to help protect against lost, misuse and alteration of your personal information in our possession and under our control. We ensure that our employees, contractors, and third-party service providers who have access to personal information in our systems acknowledge their obligations and commit to safeguarding that information.

6 Children's privacy

USTRADA does not knowingly request or collect personal information from anyone younger than 13 years old without prior consent from a parent or legal guardian. Please contact privacy@ustrada.com if you believe your child under age 13 has submitted personal information to USTRADA without prior parental or legal guardian consent so that we can take steps to delete the information.

7 Your California privacy rights

If you reside in the State of California, this Privacy Notice for California Residents supplements the information above regarding the collection, use, disclosure, and sale of your personal information and your rights regarding that information.

We adopt this notice to comply with California law, including the California Consumer Privacy Act of 2018 (Cal. Civ. Code 1798.100 et seq.) ("CCPA") and the regulations enacted by the Office of the Attorney General of California in connection with the CCPA. The CCPA gives California Residents the right to know what personally identifiable information is collected about them, and how it will be used, disclosed, and sold. The CCPA also gives California Residents the right to request access to and deletion of their personal information and the right to request that their personal information not be sold.

Subject to certain limitations and in addition to the choices enumerated under the *your rights* section above, California residents have the right to request access to (also referred to as the “right to know”) the categories and specific pieces of personal information we collect, use, and disclose; the right to request deletion of their personal information; and the right to opt out of any sales of personal information that may be occurring.

California residents may exercise that opt-out, and/or request information about our compliance with the Shine the Light law, and obtain disclosure of third parties we have shared information in accordance with the law for their direct marketing purposes absent your choice and the categories of information shared, by emailing us at privacy@ustrada.com or by sending a letter to us at 8045 Archibald Ave #130, Rancho Cucamonga, California 91730

8 Your legal rights

You may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, update and correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

Identity Verification

For us to process some requests, we will need to verify your identity to confirm that the request came from you. We may contact you by phone or e-mail to verify your request. Depending on your request, we will ask for information such as your name, and an e-mail address that you have used with USTRADA, or a phone number you have used with USTRADA. For certain requests, we may also ask you to provide details about the most recent purchase you made online or in store.

Viewing your personal information. You can access your name, email address, billing address, shipping addresses, payment methods, transaction information (purchases), membership information and email by logging into your account on the Websites.

Updating your personal information. You can also correct or update your name, email, billing or shipping addresses, and payment methods by logging into your account on the Websites. You may also make a request to update your personal information by writing to us at the email or postal mailing address specified in the "Contact Us" section below.

Terms of Website Use

Last Updated: January 7, 2022

Please review the following terms and conditions ("Terms") that govern your use of and purchase of products from (collectively, "Use") Ustrada.com and any ustrada brand mobile applications (collectively, our "Site"). The Site is provided by Ustrada, Inc. ("Ustrada"). 

By creating an Account or otherwise accessing or using the Site, you acknowledge and agree to follow and be bound by these Terms.By accessing or using the Site, you are acknowledging that you have read, understand, and agree, without limitation or qualification, to be bound by the Terms and Conditions.

Ustrada reserves the right to and may change these terms at any time and will post such changes online. Please review these terms regularly to ensure you are aware of any changes as your continued use of Ustrada.com after changes are posted means you agree to be legally bound by these terms as updated and/or amended.

Privacy Policy

Please review our Privacy Policy, which forms a part of these Terms and Conditions and governs your visit to the Site, so that you may understand our privacy practices.

About Ustrada.com

us.ustrada.com is a site operated by ustrada, Ltd. (“we”, “us” or “our”), 8045 Archibald Ave UNIT 130, Rancho Cucamonga, CA 91730. Registered in United States of America.

Language

This contract shall be concluded in English.

Disclaimers

Ustrada.com takes every care possible to ensure that product descriptions, imagery, awards, and all other information is correct at time of publication on the site. However, though every effort is made to ensure such accuracy, ustrada does not accept responsibility for errors in content. The site will be kept as up-to-date as possible at all times however if product updates have been made since last update on ustrada.com some variations may occur in, although not limited to size, price, description, product results, design, packaging and availability.

Ustrada will do its best to ensure that the website is available and functions correctly at all times, but we make no warranties as to the availability or accessibility of the website, and we will not be liable for any damages, loss, costs or expenses incurred by you as a result of any lack of availability or accessibility of the website.

Registration, Personal Data and Online Shopping Partners

You guarantee that the personal information which you provide when you register on ustrada.com and its associated shopping sites is true, accurate and current in all respects. See our Privacy Policy regarding the treatment of your personal information.

When registering on ustrada.com/us/ you accept and agree that your personal data provided during registration will be sent to ustrada LTD. Once you shop and purchase online at ustrada.com, you agree to abide by our terms and conditions and privacy policy. ustrada.com may also contact you through email communication unless you opt out accordingly which you may do at any time by clicking ‘unsubscribe’ on your most recent email or by emailing customerservice@ustrada.com or calling 1-833-USTRADA (1-833-878-7232) 

You are responsible for maintaining the confidentiality of your account and password and taking all reasonable measures to prevent unauthorised access to your account. You accept responsibility for all activities within your account or activities that affect your password. You must contact us immediately if you believe that your password has become known to somebody else, or may be used in any way that is has not be authorised by you. If you forget your password we will reset it upon your request and send it to the email address you specified when you registered, simply contact customerservice@ustrada.com.

If your personal information changes or you would like to cancel your account then please notify us by contacting Customer Care at 1-833-878-7232 or email customerservice@ustrada.com.

Ustrada and its partners and shopping sites provide access to the site on a temporary basis and reserve the right to withdraw or amend the service we provide on our site without notice and/or terminate accounts without prior notice.

Copyright

Ustrada.com and its entire content belong to ustrada Ltd. including copyright in all of the text, logos, icons, images, graphics, video and audio clips, animations and software yet is not limited to these descriptions should other property appear on the site. It also includes trademarks in our name and logos. These are protected by copyright laws and treaties around the world. All such rights are reserved. 

Ustrada.com allows you to download to a local hard disk and print extracts from this site for personal use only. Reproduction of part or all of the contents in any form is forbidden, unless for personal use. If you require use of any of this content for any purpose outside of those set out above (including framing the site) we ask that you contact ustrada Ltd to obtain permission.

Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged.

Privacy Policy

Your privacy is important to us, please read our Privacy Policy.

Viruses, Hacking and other Offences

You must not misuse our site by knowingly introducing viruses, Trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of-service attack.

By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach your right to use our site will immediately cease.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or any website linked to it.

Complaints and Disputes

If you wish to complain about any matter please contact Customer Care at 1-833-USTRADA (1-833-878-7232)  or email customerservice@ustrada.com.