Today, more people chase “better skin” through quick fixes. We take a different path. USTRADA was built on a simple truth: your skin gets healthier when your life moves—running, hiking, training, recovering. Movement boosts circulation and mood, but it also exposes skin to sun, sweat, wind, and pollution. Protect it first, then let the glow happen.
our belief: protection before correction
We're a barrier-first brand. That means we prioritize simple, science-backed care that helps skin defend itself: shade, fabric, SPF, gentle cleansing, lock in moisture, and recovery. We don’t chase makeup trends or 10-step routines. We focus on what your skin actually needs to stay strong when you’re active outdoors.
Barrier-first skincare essentials and education made to protect, not overload.
Performance apparel and accessories chosen for skin comfort (breathability, quick-dry, UPF, low-friction).
Protective care and apparel that enable you to safely embrace the outdoors, letting nature itself restore and rebalance your skin.
USTRADA is a retail experience that blends skin health + active living. No makeup. No heavy cover-ups. Just gear and care that help your skin look good because it's well-protected.
Why It Matters
Movement helps skin (circulation up, stress down). Unprotected movement hurts skin (UV, heat, sweat, friction). We exist to close that gap. So you can train, explore, and live outside without sacrificing your barrier.
How We Choose Products
- Fabric & Fit: breathable, moisture-managing, UPF when possible, low-irritation seams.
- Formulas: fragrance-sensible, non-comedogenic where it counts, barrier-supporting (ceramides, humectants, antioxidants), practical SPF.
- Fewer, Better: minimal steps that actually get used pre- and post-workout.
Where to Find Us
Shop online 24/7 and visit our California store for a hands-on fit and feel. Try gear, learn simple routines, and leave with a plan that matches your miles, trails, or training days.
What We Don't Do
We don't recommend injections or extreme procedures as a first resort.
We don't push makeup to mask what movement can improve.
We help you protect first, then let consistent habits do the visible work.
The USTRADA Promise
- Barrier-first: Protect > perfect.
- Movement-ready: Every item earns its place.
- Clear + Simple: Guidance you'll actually follow.
- Community-driven: For people who sweat, recover, repeat.
Skin that moves is skin that improves.
Resetters Don’t Just Move—They Radiate
Real people. Real routines. Real skin powered by sweat.
Care for Your Skin in Motion
Stay protected, stay glowing — before, during, and after every stride.
