Close your eyes. Think “jeans.” Now open. They were 501s®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence — burned into the world’s collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they've never gone out of style. And they never will.

• The original blue jean since 1873
• Our signature straight fit
• All-American style
• A blank canvas for self-expression

Color: Unicycle - Dark Wash - Stretch

• 94% cotton, 5% polyester, 1% elastane
• Stretch Denim
• Button fly
• 5-pocket styling
• Wash your jeans once every 10 wears at most; this increases their lifespan and saves natural resources
• When you eventually do wash your jeans, machine wash cold; Wash and dry inside out with like colors, preferably with a liquid detergent; Drycleaning possible; Warm iron if needed
• Imported

YOUR WEAR JEANS. YOU LIVE IN LEVIS

In 1853, LEvi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and a tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.

Visit the LEVI'S boutique

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