The first, the best, the original

Get a flawless blend with the award-winning, premier edgeless, reusable, high-definition cosmetic sponge applicator, in classic pink. The exclusive aqua-activated™ material provides an airbrushed application and absorbs minimal product, so your favorite formula lands on your complexion, not your sponge. This category-creator is a 13-time Allure Best of Beauty award winner.

What we’re made of

The aqua-activated™ sponge grows to about twice its size when wet, and absorbs minimal product so your favorite formula lands on your complexion—not your sponge. When wet, the super soft material provides an even, smooth blend and bounce. The large, rounded surface area ensures a quick application while the contoured tip offers precision.
Beautyblender has chosen to use non-toxic, water-soluble dyes. For this reason, your Beautyblender may shed dye for the first couple of washes—similar to a pair of blue jeans. Once you squeeze the water out of the Beautyblender, the excess dye is removed as well.

• For all skin types
• Cruelty free
• Vegan
• Made in USA

Has your Beautyblender lost some of its bounce? We recommend you replace yours every 3-6 months when noticing signs of wear and tear.

The Beautyblender is a versatile makeup sponge that can be used for practically anything in your makeup bag: foundations, bb cream, concealer, you name it

Latex-free polyurethane foam 

Founder Rea Ann Silva’s experience spans a 20-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind beautyblender, she single-handedly changed the beauty game. The one-of-a-kind edgeless makeup sponge ensured her clients looked impeccable on camera in high-definition. The category-creator quickly won countless beauty awards and is now beloved by both makeup aficionados and newbies as the go-to tool for achieving a perfectly blended complexion. Today, beautyblender continues to drive innovation with products that require minimal effort yet offer maximum results.

Get the base right. No one should say "oh, your foundation looks good." Instead, people should be saying, "Wow, your skin looks incredible."

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