The blue jean that started it all. The 501® Original Fit Jeans have been worn by generations, defining style for decades. Made with an iconic straight fit and a signature button fly for an authentic look and feel.

• The original blue jean since 1873
• The original straight fit jean
• All-American style
• A blank canvas for self-expression
  

WASH YOUR JEANS LESS
Wash them once every 10 wears at most to maintain fit and prevent too much “rebound.” Or go even longer and wear them until they smell a little funky. Use a damp cloth or old toothbrush with mild soap to remove small stains instead of washing them.

LINE-DRY
Dryers are the natural enemy of jeans. All that lint is your jeans breaking down. Instead, hang them up. Line-drying preserves the fit and helps you avoid possible shrinkage or fabric warping. Turning your jeans inside out and hanging them in a shady space prevents fading and avoids soggy pockets.

WASH COLD
Cold water keeps the color you love. Washing with cold water protects them against fading and shrinking. Turning your jeans inside out and hanging them in a shady space prevents fading and avoids soggy pockets.

Color
TIMBERWOLF TWILL - KHAKI

• 100% Cotton
• Button Fly
• 5-pocket styling
• Wash your jeans once every 10 wears at most; this increases their lifespan and saves natural resources
• When you eventually launder your jeans, wash and dry them inside out with like colors; liquid detergent is recommended

YOUR WEAR JEANS. YOU LIVE IN LEVIS

In 1853, LEvi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and a tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.

Visit the LEVI'S boutique

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